A thunderstorm came through today that forced the question “Did Zeus build himself a vacation home here?” A lot of other people did and the mountains are fantastic, so who knows? Maybe he stopped by to fix it up prior to a short sell.
Anyway, it made me think about the odds of getting struck by lightning (576,000:1) or inspired by it (1:1). As exciting as it would be to get hit, a young man was hit here just a few days ago (and he’s doing fine) so I figure the odds are even longer. And standing out in the rain holding up a tall metal rod would just look stupid. So instead I spent some time being inspired. And wouldn’t you know it, I got hit anyway!
A few weeks back I introduced my PURPOSE acronym (here) which begins with the three essential attributes of effective presentations: Passion, Utility and Recall. A few weeks later I followed that with a more detailed discussion of Passion (here). But since then I have struggled with an effective way to communicate the critical importance of Utility. Then today, in a flash of lightning, it struck me: my answer sits in the hands of Zeus. …the Thunderbolt!
