This week’s post is an introduction to the method I use to craft meaningful stories, and the acronym I’ve created to share it. – Robert
We have all been there before: sitting in our seats listening to a darned good speaker who makes us laugh and reflect and nod like bobble-head dolls, all on cue. And then, three to five minutes after the speaker is done, we can’t remember what it was that kept us so engaged much less what we were supposed to do with it. Any time this happens the presenter failed either to ask this question… “What is your purpose?” or to deliver on its answer.
The first time it was asked of me had nothing to do with speaking.
