This past week I was asked a very good…no…I was asked a transformational question, one which forced me to give considerable thought to a core belief. Happily, the more I thought about it the more certain of this belief I became. For those of you who are unaware, my work is helping individuals and organizations uncover and develop the stories which identify who they are at their very best. Having worked through this process they are then able to become the very best versions of themselves – a goal to which each of us should aspire!
The question revolved around the topic of authenticity. I have publicly stated that the language of commerce has changed. It is no longer driven by discussions of features and benefits. In this new commerce, the language is ‘authenticity.’ Today we are required to share who we are at a deeper level than we have known in decades. It is my belief that the stories which illustrate us as professionals are the best tools we have to communicate our authentic selves.
